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© copyright 2016 marta jovanovic

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On 22, Jul 2019 | In | By admin

UNIFORMA

UNIFORMA is a conceptual artwork turned ageless and genderless art/fashion brand produced in Serbia in limited number of pieces and small editions like sculptures or prints.

UNIFORMA is a lifestyle.

UNIFORMA cut was inspired directly by the work uniform worn by construction workers as a symbol of (re)building and strength.

UNIFORMA was a year long performance art piece by Marta Jovanovic (January 1, 2016 to January 1, 2017). The artist wore only UNIFORMA pieces for the duration of one year because ARTIST IS A WORKER.

Numerous volunteers from arts, culture, business, diplomacy as well as royalty wore it internationally for variable time periods in order to support the project.

Photo Mina Sarenac
Styling Olja Markovic